Strong
For Life.
Build the body your real life demands. You don't have to be confident to start — just curious enough to show up.
Built on Personal Training.
Grown Through Community.
FitELITE started in 2009 as a personal training studio and has grown over 15+ years into one of Eau Claire's most trusted group fitness communities. But growth has never meant standing still — we've made deliberate choices about how we evolve, sharpening our programming and deepening how we coach. Today FitELITE is a functional strength gym with smarter, more sustainable training and a real focus on results that carry beyond the gym floor. The coaching culture that's always defined us is still here. So are the people who make it worth showing up for.
Strong For Life.
Train For What
Actually Matters.
Functional fitness builds a body that powers your whole life — not just your workout. We develop the strength, balance, and endurance to tackle adventure-filled weekends, keep up with your kids, and bring your best self to everything you do.
Our coaches and adjustable programming build your confidence and set you up for success both inside and outside the gym.
Move better.
Feel alive.
Your Journey, Your Format
Whether you thrive in a group or prefer one-on-one attention, there's a path for you. Every level welcome — first-timer to lifelong lifter.
Group Fitness
The best 60 minutes of your day. Train alongside a like-minded crew with an expertly crafted workout built to deliver real results in strength, balance, and conditioning — Mon through Sat.
- Coach-led from warmup to wrap-up
- Clear structure every single class
- Community at every fitness level
- Adjustable to where you are today
Personal Training
More tailored programming, one-on-one attention, and results-driven routines built around your specific goals, schedule, and fitness level. This is your training, your way.
- Custom plan built around your goals
- Flexible scheduling for busy lives
- Deeper coaching and movement feedback
- Faster progress when focus matters
Three Steps to Get Started
Book Your Free Intro
No commitment. No pressure. Click the button, pick a time, and come see what FitELITE is all about. Takes 30 seconds.
Meet Your Coach
We sit down one-on-one, learn your goals, and walk you through what training at FitELITE looks like for your life specifically.
Start Training
Jump into a group class or start a personal plan — whichever fits best. Everything is adjusted to your level from day one.
No experience required. No commitment needed. Just curiosity.
Real People. Real Results.
"As someone who never considered themselves an 'athlete,' I was initially intimidated by the idea of a gym. However, from day one, I was met with a positive, encouraging community that made me feel comfortable, capable, and welcome exactly as I am."
"After my previous gym closed their doors permanently, I honestly didn't think I would find another gym home. After almost 1.5 years at FitELITE I can say I absolutely LOVE this gym, the community, and the highly skilled coaches who have taken interest in my progress and goals. I turn 42 this year and feel better than I did in my 30's."
"This is an amazing place for group strength and conditioning! You will not feel intimidated or pressured — the coaches are all fantastic and the people there are so fun! Highly recommend!"
"I had never worked out at a gym before. FitELITE has been very welcoming. The coaches are great — they've been taking the time to show me the different movements and weights that would work for me. I was obviously a little nervous at first, but now it's something that has become part of my routine. If you're on the fence about joining a gym and want guidance on your workouts, I would recommend FitELITE."
Grounded in Community.
Evolving with Purpose.
Founded in 2009 by Dave Hildebrandt and joined by Shane Beck in 2012, FitELITE grew from a small personal training studio into one of Eau Claire's most trusted fitness communities — built on consistency, effort, and the belief that everyone deserves great coaching.
Nearly 20 years later, the mission hasn't changed: help people become the best version of themselves and make a positive impact on their families, workplaces, and communities.
build strong families.
What People Ask Before
Their First Visit
Do I need to already be fit to start?
Absolutely not — and we mean that. FitELITE was built for people at every stage of their fitness journey, from someone who hasn't worked out in years to a lifelong athlete looking for a better way to train. Our coaches adjust every workout to where you are right now, not where you think you should be. Showing up is the only requirement.
What happens at the Free Intro Session?
It's a one-on-one conversation, not a workout. You'll meet with one of our coaches, talk about your goals, get a tour of the gym, and learn exactly what training at FitELITE would look like for you specifically. No pressure, no obligation. It's just a chance for both of us to see if we're a good fit.
What's the difference between group and personal training?
Group fitness classes run Monday–Saturday with a coach leading the whole group through a structured workout — great for community, energy, and consistent results. Personal training is one-on-one with a coach, with programming built entirely around your goals and schedule. Both deliver real results; the right choice depends on how you train best. Many members do both.
How is FitELITE different from CrossFit?
FitELITE has roots in CrossFit — that's where many of you know us from, and that community helped build who we are today. But we made a deliberate choice to evolve beyond it. We're now a functional strength gym with smarter, more sustainable programming and a deeper coaching focus. If you tried CrossFit and it wasn't for you, or if you loved it but wanted something with more intention behind it, FitELITE is worth a look. The coaching culture carries over. The chaos doesn't.
How often should I train?
For most people, 3–4 sessions per week is the sweet spot — enough to see real progress without burning out. We'll talk about this during your intro session and build a plan around your actual schedule. Consistency over perfection is our philosophy: 3 solid days a week beats 5 sporadic ones every time.
Take the First Step.
We'll Handle the Rest.
You don't need to be fit to start. You just need to show up. Our coaches will meet you exactly where you are and build from there. Come see why Eau Claire has trained with FitELITE for over 15 years.
Schedule Your Free Intro SessionNo experience required. No commitment needed. Just curiosity.